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9.00 Opening remarks from the Chair, Ross Monaghan, Deakin University
9.00 – 9.50 Opening address: How social media is transforming crisis communications
- How and why social media matters in creating and spreading a crisis
- What you need to do: the 5 steps to social media engagement for crisis management
- Case studies: USA swine flu pandemic, Australian case studies
- How to monitor what's being said about you and your issues on the web (covering free and paid for tools)
- How to engage strategically and safely with social media
Brian Giesen, Director Social Media, Ogilvy PR Australia
10 minute delegate discussion session
10.00 – 10.40 Can thought leadership or CSR programs lessen the impact of a crisis &/or lead to a faster recovery?
- Craig will use a case study to discuss whether a well established thought leadership or CSR program can act as a reputational "shield" in times of a crisis and whether it leads to a quicker recovery after a crisis.
Craig Badings, Director, Cannings
10.40 – 11.10 Morning break
11.10 – 11.55 Communication strategies for PANDEMICS
Pandemics mean tough decisions will need to be made by your organisation. Issues such as keeping workers at home, leave for workers with sick children, etc, each poses a communication challenge. Understanding how to plan, manage and respond to each challenge is crucial. In this presentation Rupert gives his suggestions for you to create a communications strategy to deal with these issues with a specific focus on how the web and social media can help you.
Rupert Hugh-Jones, Partner, Scaffidi Hugh-Jones
11.55 – 12.40 Panel session: Stories from the trenches
Communication plans for pandemics (and using war stories from previous crisis situations to demonstrate different aspects of communication planning)
Rupert Hugh-Jones, Partner, Scaffidi Hugh-Jones
Libby Day, Director of Corporate Communication, Roche (makers of Tamiflu)
Amanda Little, Managing Director, Edelman Australia
Brian Giesen, Director Social Media, Ogilvy PR Australia
12.40 – 1.40 LUNCH
Afternoon sessions: Delegates select from plenary room or break out room
| Plenary Room | Break out room (Hickson room) |
1.40 - 2.15 Understanding the top 5 issues of online reputation management
- Case studies: how social media can create a crisis in a few hours
- How can you monitor what's being said about you online?
- Understanding how social media can deliver on your communication objectives
James Griffin, CEO, SR7 Online Reputation Management
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Twitter for crisis communications:
how social media platforms like Twitter can give you instant feedback in a crisis and inform your communications plans and thinking. How do you monitor it, who is saying what, where are they saying it, what language are they using, who is informing their opinion, when do you use Twitter to communicate out? This is a hands-on session
Graham White, Managing Director, Howorth, Ogilvy PR Australia (CONFIRMED)
Brian Giesen, Director Social Media, Ogilvy PR Australia
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| 5 minutes to swap rooms
| 5 minutes to swap rooms |
2.20 - 3.00 Victorian bush fires case study
Case study: communication challenges during the 2009 Victorian bush fires
Amber Brodecky, Director, Communities & Media Relations, Office of the Emergency Services Commissioner Victoria
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Twitter for crisis communications:
how social media platforms like Twitter can give you instant feedback in a crisis and inform your communications plans and thinking. How do you monitor it, who is saying what, where are they saying it, what language are they using, who is informing their opinion, when do you use Twitter to communicate out? This is a hands-on session
Graham White, Managing Director, Howorth, Ogilvy PR Australia (CONFIRMED)
Brian Giesen, Director Social Media, Ogilvy PR Australia
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| 3.00 - 3.30 Afternoon tea/coffee
| 3.00 - 3.30 Afternoon tea/coffee |
3.30 - 4.10 Developing your key messages in a pandemic situation:
Managing the unintended effects of a pandemic - collateral damage, how to reduce the impact and resume business as usual; how communication creates value for your organisation; the role of social media
Campbell Fuller, Principal, Porter Novelli
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Twitter for crisis communications:
how social media platforms like Twitter can give you instant feedback in a crisis and inform your communications plans and thinking. How do you monitor it, who is saying what, where are they saying it, what language are they using, who is informing their opinion, when do you use Twitter to communicate out? This is a hands-on session
Graham White, Managing Director, Howorth, Ogilvy PR Australia (CONFIRMED)
Brian Giesen, Director Social Media, Ogilvy PR Australia
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| 5 minutes to swap rooms
| 5 minutes to swap rooms: all delegates return to plenary room for final speaker and lucky draw prize |
4.15 - 5.00 The top tips of crisis communications
War stories and lessons learnt: the Bali Nine, Cronulla riots and the role of talkback radio. Case studies include work undertaken by CPR to provide crisis media management for the NSW Police during the Cronulla riots Ross Neilson, Director, CPR Communications
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5.00 Lucky draw prize and Conference close
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