| Day 1 |
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The Social Media Revolution |
Laurel Papworth - Director, World Communities and Social Networks Blogger |
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Lunchtime is the New Primetime |
Simon Johanson - Online Editor, The Age |
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Understanding and harnessing the power of online social networks. |
Guy J Carvalho - Chief Executive Officer, Brandaide Communications |
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Legal issues to consider for the (new) media |
Michael Park - Senior Associate, Deacons |
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| Day 2 |
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The Authentic Enterprise
Relationships, Values and the Evolution of Corporate Communications |
Walter Jennings - CEO, Jennings Advisory |
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The Authentic Enterprise
AN ARTHUR W. PAGE SOCIETY REPORT |
Walter Jennings - CEO, Jennings Advisory |
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Evolution Media |
Vanessa Stoykov - Evolution Media |
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Opening remarks from the Chair
Opening address: Leadership communications |
Ross Monaghan - Deakin University
Adam Kilgour - Executive Chairman, CPR |
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Messaging: the key to effective public relations |
Andy Eklund - Managing Director, AQUS |
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Is Lunchtime The New Online Prime Time? |
Jane Huxley - General Manager - Media, Fairfax Digital |
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Crisis and issues communications |
Gerry McCusker - Founder, PR Disasters.com and blogger at The Age |
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| Day 2 |
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Theme: The power of the media and meet the media
Influencing public opinion: A recipe for success from the Dietitians Association of Australia |
Mark Hollands - Director, Dow Jones
Clare Collins - Spokesperson, Dietitians Association of Australia;
Associate Professor, Nutrition & Dietetics,
University of Newcastle |
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Keynote Case Study: Border Security and the Department of Immigration |
Andrew Parsons - Department of Immigration |
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Panel session: reaching a mass audience via television |
Clare Collins - Spokesperson, Dietitians Association of Australia; Associate Professor, Nutrition & Dietetics, University of Newcastle
Dafydd Williams - Executive Producer, The Biggest Loser, Network 10
Sandi Logan - National Communications Manager, Department of Immigration |
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Know the media, know your issues |
Peter Wilikinson - Managing Director, Wilkinson Media |
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Panel session: The power of print media; how the web is changing print |
Kelvin Bissett - Investigations Editor, The Daily Telegraph
Sam North - Managing Editor, The Sydney Morning Herald and The Sun Herald
Neil Breen - Editor, The Sunday Telegraph |
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Panel: News and current affairs in the age of the celebrity |
Marguerite McKinnon - Journalist, Today Tonight, Seven Network
Mary Davison - Editorial Manager, Nine Network
Cathie Schnitzerling - Director of News, Sydney, Ten Network
Peter McEvoy - Executive Producer, Q&A, ABC TV |
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Why should PR practitioners be interested in working with commercial television?
Case study: Border Security and the Department of Immigration
Interview with Sandi Logan, National Communications Manager, Department of Immigration
This interview is 7 minutes |
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| Day 1 |
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Opening remarks from the Chair |
Ross Monaghan - Deakin University |
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Proving Multimedia Can Work |
Kylie Johnson - CSIRO |
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Engaging Audiences with New Media |
Con Frantzeskos - Edelman |
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| Day 2 |
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Convention, disruption, vision |
Laurel Papworth - World Communities |
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Integrating new media into your PR/comms strategy |
Matt Overington - Hill & Knowlton |
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The Role of Controversy in PR and Public Affairs |
Michael Gillies-Smith - Burson-Marsteller |
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